Marketing and Advertising

Questions raised by professionals – easy answer by yourself.

MARKETING AUDIT

– the purpose provides companies with a comprehensive assessment of their marketing and advertising efforts, identifies areas for improvement, and provides recommendations for optimizing their strategies, tactics, and resources.

What it is for?

✔ Campaign analysis,

✔ Market analysis,

✔ Advertising assessment,

✔ Marketing budget analysis,

✔ Customer engagement and retention,

✔ Marketing organization and capabilities.

THE COMPLETE DIGITAL STACK

Audit of marketing and advertising efforts.
11 analysis sectors, over 90 proven quality questions.

Our audit platform gives you the best experience of using audit forms. Meantime, you can also enjoy the Google Sheets format. Click the link and immediately start. You’ll get results online, as well you’ll be asked for an e-mail and get link to return to report. Enjoy!

marketing advertisment full audit pro full

How to make this audit?

Our Marketing Audit Test offers a comprehensive evaluation of your company’s marketing and advertising efforts. It assesses key areas such as advertising campaigns, social media plans, marketing strategies, and communication channels. Through this audit, you can identify areas for improvement, optimize your tactics and resources, and develop effective marketing strategies, including social media marketing plans. Whether you’re a small business or a larger organization, our test provides valuable insights to enhance your marketing goals and ensure effective communication across various channels.

You do the audit by yourself and it is completely for free. Just click on the download button, open the file, make your own copy and you can start. 

Questions used in audit.

My name is Laco Vencel, since 2013 I am the founder and led companies for management consulting. This includes managing strategy and execution, public relations, finance, policies, governance, development, and setup of controlling mechanisms above the overall company operations.

Before opening my own business I did project management and executive management jobs in big-size international companies, managing teams and departments of 100+ employees in more than 10 countries.

A significant part of the audit questionnaires I have collected by myself from many corporate audits I have passed before, from my colleagues in the past, and from assessing other companies that bought our custom audit services.

The practice shows that the best option is to have described processes for almost everything, then regularly review adherence by raising the same questions in a defined period of time. This enables the management of process quality and applies improvement changes in cycles.

laco vencel smart city enterprise lanast myaudit

Our audits have a really high value for our business, so I believe that it can help to almost every entrepreneur.

LACO VENCEL (CEO, SMART CITY ENTERPRISE) 

Completely free.

Answer questions by rate from 0-10, be fair to yourself. Think about strengths and weaknesses and based on the results create action plan to fix problems important for you.

The Power of a ‘Marketing and Advertising Audit

In today’s fast-paced business landscape, staying ahead in the marketing and advertising game is essential for any company’s success. Enter the transformative “Marketing and Advertising Audit,” a strategic tool designed to provide companies with a holistic assessment of their marketing endeavors. This audit goes beyond surface-level evaluation, delving deep to identify areas for enhancement and offering concrete recommendations to optimize strategies, tactics, and resources.

Navigating the Marketing Maze: The ‘Marketing and Advertising Audit’

In a world saturated with information and choices, companies must navigate the complexities of marketing to stand out. The “Marketing and Advertising Audit” is the compass that guides businesses on this journey, offering an all-encompassing view of their marketing efforts. By gaining insights into these multifaceted strategies, companies can uncover opportunities for refinement and growth.

Strategic Decision-Making

Effective marketing is not just about reaching the audience but also about speaking to them in a language they understand. The “Marketing and Advertising Audit” empowers companies with knowledge to make strategic decisions that resonate with their target market. Whether it’s crafting an email marketing campaign, devising a social media strategy, or launching a loyalty program, this audit’s insights enable companies to align their efforts with their unique business goals.

The Art of Social Media Mastery

In today’s digital age, social media is the heart of marketing and advertising. A well-executed social media plan can make or break a company’s success. The audit’s insights are akin to having a social media manager on board, guiding companies on creating a compelling presence on various social channels. It helps them decode the puzzle of when and what to post, ensuring that each communication lands effectively.

Strategizing for Success

Successful marketing is not a one-size-fits-all formula; it’s a strategic dance. The audit provides a blueprint for companies to chart their marketing journey, akin to crafting a marketing strategy. Companies can learn from successful marketing strategies and adapt them to their unique products or services. This strategic approach ensures that marketing efforts are not just about promoting products but building lasting connections with the audience.

Effective Communication Channels

Just as an advertising campaign speaks volumes, effective communication channels are the arteries that carry the message. The audit helps companies fine-tune their communication channels, ensuring that their advertising campaigns reach the right ears. This comprehensive evaluation mirrors marketing planning, ensuring that every channel resonates with the target market.

Conclusion: Elevate Your Marketing and Advertising Game

In the dynamic world of marketing and advertising, staying ahead of the curve is crucial. The “Marketing and Advertising Audit” is the key to unlocking this success. By harnessing its insights, companies embark on a journey to not only understand their marketing efforts but also optimize them. Just as seasoned marketing teams strategize for success, this audit offers companies a strategic edge, empowering them to make informed decisions and rise above the competition. Don’t miss the chance to elevate your marketing and advertising endeavors – unleash your potential with the “Marketing and Advertising Audit” today.

What does the audit form gives to me? Consider procedures that may not be evident in your daily routine or areas where you lack experience to address certain questions. Based on your responses, you can decide whether to take corrective action independently or seek consultancy from our team—it’s up to you.

Questions examples:

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CATEGORY

QUESTION

1
MANAGEMENT
Do the company has marketing strategy for new products, new markets, promotions, new programs, customer initiatives?
2
MANAGEMENT
Is there Marketing tactics available? (Branding). Re-branding, Naming, Identity, Sub-branding, trademark?
3
MANAGEMENT
Documentation allows to evaluate the success of marketing and advertising expenditures, specifically Return on Investment (ROI) and customer acquisition costs.
4
COMMUNICATION
Methods of generating repeat sales activities have been planned and implemented.
5
COMMUNICATION
Marketing and Sales experts work closely with those developing the business and financial plans.
6
COMMUNICATION
Does your organization define marketing communication procedures/guidelines and how to reach your target audience?
7
TOOLS
Do you use digital marketing tools to analyze and optimize your marketing campaigns? What is the maturity level of their proficient usage?
8
TOOLS
Is in place microsites, landing pages strategy for product promotion?
9
TOOLS
Can you explain (do you understand) the benefits of using search engine optimization (SEO) tools to improve your website’s ranking?
10
DOMAIN MANAGEMENT
Do your page run on an autoritive domain?
11
DOMAIN MANAGEMENT
Do you work with backlinks and increasing the amount of referring domains?
12
DOMAIN MANAGEMENT
What is you sever location and quality of system resources suffcient to run optimized and available websites?
13
CONTENT MANAGEMENT
Do you use content marketing? What is the quality of the content you serve to your potential customers?
14
CONTENT MANAGEMENT
Do you have media plan, or an editorial calendar for planning public communication?
15
CONTENT MANAGEMENT
Is the medium through which each content is published well thought out and adapted to each theme and target?
16
SEO/KEYWORDS MANAGEMENT
Do you work with paid keywords? What is the quality of your keywords actually?
17
SEO/KEYWORDS MANAGEMENT
Do your main keywords appear in your domain name?
18
SEO/KEYWORDS MANAGEMENT
Do your main keywords appear in your URLs, titles, meta descriptions?
19
ADVERTISMENT
Ad groups must target specific keywords and should not xceed 20 words. What is the quality of your adgroups management?
20
ADVERTISMENT
Do you have a reference CPC to establish a general keyword list?
21
ADVERTISMENT
Are your campaigns structured and have realtion logic between words, banners, and content?
22
SEM
Do you do geographic positioning? What is the maturity level of work with Search Engines in you company?
23
SEM
Do you work on improvement of your website quality score that improves your ranking?
24
SEM
Do you have in company established any Search Engine Management and Online campaign optimization tools?
25
SOCIAL MEDIA
Do you know what type of content is most shared on your social media and what are the beneficial consequences for the organization?
26
SOCIAL MEDIA
Do your publications connect with the right audience and are you trying to adjust audience to increase size?
27
SOCIAL MEDIA
Are you developing qualified and sustainable relationships via social networks, influencers, and authoritative profiles?
28
WEB TECHNICAL QUALITY
Are your images optimized? Size, file name, titles, descriptions meet requirements of Google?
29
WEB TECHNICAL QUALITY
Do your outbound links to highly rated authority sites?
30
WEB TECHNICAL QUALITY
Do you use AMP to rank your site well on the mobile version?
31
FINANCE
Ability to budget marketing comes from comparing industry standards with company’s competitive and financial situation.
32
FINANCE
Do you regularly allocate your marketing budget and controlling return on investment for each channel?
33
FINANCE
Do you measure the success of your marketing campaigns and what metrics do you use to evaluate them?

Long story short

Every organization, from time to time needs to review its business processes to ensure compliance with the owner’s needs, business efficiency, and risks that enable to identify and address issues in all areas of the company operations.

The scope is the same for all companies and includes processes in areas of executive, projects, change management, research, development, product, marketing, sales, customers, legal, human resources, information technology, assets, accounting, finance, risk, and security.

If you are interested in a guided audit with a specialist and get a detailed report with recommendations for optimizing the company, which will lead to a boost in profits and efficiency, or enable to develop a new strategy for your business, we invite you to:

  • BOOK a personal consultancy and get a customized audit strategy.
  • BROWSE all audits and get an overview of business or personality.
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