Product, Competition & Sales

Questions raised by professionals – easy answer by yourself.

PRODUCT & SALES AUDIT

– the importance of product development, competition analysis, and effective sales strategies in achieving business success and staying ahead in today’s competitive market landscape.

What it is for?

✔ Product development strategy,

✔ Product lifecycle management,

✔ Competitive analysis,

✔ Competitive benchmarking,

✔ Sales strategies,

✔ Market research.

PRODUCT DIMENSIONS

Audit product development, competition analysis, and effective sales strategies.
14 analysis sectors, over 100 proven quality questions.

Our audit platform gives you the best experience of using audit forms. Meantime, you can also enjoy the Google Sheets format. Click the link and immediately start. You’ll get results online, as well you’ll be asked for an e-mail and get link to return to report. Enjoy!

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View sample report.
Why should I trust it?
product market sales process audit pro full
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How to make this audit?

Gain insights into the importance of product development, competition analysis, and effective sales strategies with our Product & Sales Audit Test. Discover what product development entails, explore product line strategies, and learn how to find new customers and increase sales. Stay ahead in today’s competitive market by understanding agile product development and leveraging successful product ideas. Ideal for product managers, software developers, and small businesses aiming to attract new customers and enhance their product offerings.

You do the audit by yourself and it is completely for free. Just click on the download button, open the file, make your own copy and you can start.

Questions used in audit.

My name is Laco Vencel, since 2013 I am the founder and led companies for management consulting. This includes managing strategy and execution, public relations, finance, policies, governance, development, and setup of controlling mechanisms above the overall company operations.

Before opening my own business I did project management and executive management jobs in big-size international companies, managing teams and departments of 100+ employees in more than 10 countries.

A significant part of the audit questionnaires I have collected by myself from many corporate audits I have passed before, from my colleagues in the past, and from assessing other companies that bought our custom audit services.

The practice shows that the best option is to have described processes for almost everything, then regularly review adherence by raising the same questions in a defined period of time. This enables the management of process quality and applies improvement changes in cycles.

laco vencel smart city enterprise lanast myaudit

Our audits have a really high value for our business, so I believe that it can help to almost every entrepreneur.

LACO VENCEL (CEO, SMART CITY ENTERPRISE) 

Completely free.

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Answer questions by rate from 0-10, be fair to yourself. Think about strengths and weaknesses and based on the results create action plan to fix problems important for you.

Access our Product & Sales Audit Test and choose the format that aligns with your usual practice. Methodically answer each question, ensuring you don’t skip or jump ahead. Take your time to provide fair and honest responses, knowing that they remain confidential. No one will see or judge your results. In cases where certain questions don’t apply to your company, assign the maximum value. While the audit doesn’t aim to address every problem in detail, it guides your business development by highlighting areas of focus.

What does the audit form gives to me? Consider procedures that may go unnoticed in your daily work routine or areas where your experience may not enable you to raise certain questions. Based on the audit findings, you can decide whether to take action and address identified issues independently or seek consultancy from us, depending on your needs.

Questions examples:

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CATEGORY

QUESTION

1
MARKET RESEARCH
Is regular, or routine market research in place for searching customers, watching competition, or comparing product?
2
MARKET RESEARCH
Is secondary market research (internet, associations, publications) in place and what is the maturity level?
3
MARKET RESEARCH
Is syndicated market research (analyst reports, research/consulting) in place and what is the maturity level?
4
PRODUCT
Is product and service quality maintained and evaluated according to industry best practices and benchmarking techniques?
5
PRODUCT
Is product and service quality maintained and evaluated according to industry best practices and benchmarking techniques?
6
PRODUCT
Product approval documentation contains a measurement system analysis studies, multi-dimensional results and product performance test results prediction. How imprtant is it?
7
COMPETITION
Is there regular competition analysis process?
8
COMPETITION
Is in place competitor comparative strengths and weaknesses assessement?
9
COMPETITION
System of evaluating competitors’ new products or services are developed and thoroughly reviewed at least twice a year.
10
CUSTOMER
To what extent does the company have a documented process for determining customer satisfaction, including the frequency of determination, delivered part quality, customer disruptions, field returns, delivery performance, and customer notifications?
11
CUSTOMER
There is a clear demographic profile of target customers?
12
CUSTOMER
There is a clear psychographic profile of target customers?
13
CUSTOMER DESK
Customer dedicated service group with multifunctional team has been established for key accounts
14
CUSTOMER DESK
The customer retention program is in place with ongoing communications, loyalty programs, gift certifficates, and continuity programs.
15
CUSTOMER DESK
All complaints recorded and analyzed to identify patterns or recurring issues that can be addressed.
16
PARTNERSHIP/ RELATIONSHIP
Do you have described factors to consider when selecting potential partners for a business development initiative?
17
PARTNERSHIP/ RELATIONSHIP
Do you ensure a mutually beneficial relationship with your partners to maximize the value of the partnership?
18
PARTNERSHIP/ RELATIONSHIP
Do you use strategies to maintain strong relationships with key stakeholders in your industry?
19
PRESENTATION
There are many product and service presentations availabale for promotion purpose. How good they are?
20
PRESENTATION
Are customer testimonials or case studies used in presentations to illustrate the benefits of your product or service? how frequently?
21
PRESENTATION
Are presentations customized for different audiences or target markets?
22
PROSPECT & LEAD
Is your appointment schedulling process and shared calendar available across commercial departmets?
23
PROSPECT & LEAD
Do you have process to identify and qualify potential prospects and leads for your product or service?
24
PROSPECT & LEAD
Do you prioritize and allocate resources to different prospecting and lead generation channels? How much priority?
25
SALES
Do you use strategies to identify and engage with potential customers for your products or services?
26
SALES
Do you track and analyze sales data to identify trends and optimize your sales process?
27
SALES
Do you take steps to ensure that your sales team is trained and equipped to effectively communicate the value of your products or services to potential customers?
28
PROJECT DELIVERY
There is change log of product changes available for commercial department employees?
29
PROJECT DELIVERY
Is there a formal project management process in place that includes risk management and change management?
30
PROJECT DELIVERY
Are project delays or issues identified and addressed to keep projects on track?
31
PROCESSES
Is there a well known process for employees to lodge annonymous complaints?
32
PROCESSES
Is there a whistleblower policy that ensure that any employee can note about process breaching, or process improvement?
33
PROCESSES
Are product development process improvements regularly identified and implemented to increase efficiency and quality? how regularly?
34
HUMAN RESOURCES
Are employees provided training for new processes and procedures required to complete their job duties? how important is it?
35
HUMAN RESOURCES
Are employees provided with opportunities to develop their existing skills?
36
HUMAN RESOURCES
Are employees evaluated after completion of training programs for every new product changes?
37
FINANCE
Do you calculate the ROI (return on investment) for a new product launch, taking into account the initial investment, ongoing costs, and revenue projections?
38
FINANCE
Do you analyze and manage the financial risk of expanding into new markets or investing in new product development? How frequently you do that?
39
MANAGEMENT
Do the company has sales strategy and executive management have clear goals to reach to reach strategy targets?
40
MANAGEMENT
Do you ensure effective communication and collaboration between different teams and departments within your organization? how frequently?
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Long story short

Every organization, from time to time needs to review its business processes to ensure compliance with the owner’s needs, business efficiency, and risks that enable to identify and address issues in all areas of the company operations.

The scope is the same for all companies and includes processes in areas of executive, projects, change management, research, development, product, marketing, sales, customers, legal, human resources, information technology, assets, accounting, finance, risk, and security.

If you are interested in a guided audit with a specialist and get a detailed report with recommendations for optimizing the company, which will lead to a boost in profits and efficiency, or enable to develop a new strategy for your business, we invite you to:

  • BOOK a personal consultancy and get a customized audit strategy.
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